A company can grow in a number of different ways. Your ambition, your driving forces, and the opportunities and resources available to you all play a significant role in determining the growth route you choose.
However, there are 2 major factors to take into account while choosing a growth strategy.
- Products: What you are currently offering, and what you would like to offer in the coming days.
- Markets: Where you are currently selling, and where you would like to sell in the coming days.
Calum Melville is one Scottish businessman, property developer, entrepreneur, investor, and innovator. He is The Edison Group’s founder and CEO, has earlier been a Director of Dundee FC, and had a long and varied career.
He has quite passionate about business and entrepreneurship and has acquired a wealth of experience that he is always ready to share.
If you want to effectively promote your business in the UK with specialized strategies then the following strategies can help you to fuel your growth.
1. Be visible in search engines
Customers in the UK are essentially internet shoppers who are always looking for information, goods, or services.
You should intensify your efforts to make your brand accessible on these significant search engines because a large portion of website traffic originates from Google and Bing searches.
If you run a local business, Google Maps is especially advised so that clients may discover you in the search engine results when they conduct a search.
2. Optimise your website
You likely receive the same volume of traffic from search engines, so it only makes sense to rank highly in terms of design, functionality, and usability especially given how much time UK residents spend on their smartphones.
Website designers concur that user interface and user experience interact quite dynamically. It is impossible to have a fantastic UI without also having a fantastic user experience.
3. Establish a very good social media presence
Social networking is acknowledged to be a source of validation for British millennials. That being said, it’s critical that you understand how to effectively develop your business’ image, presence, and also an authority on social media platforms so that you can present yourself to young UK consumers as a reliable and trustworthy brand.
4. Implement traditional marketing strategies
British customers are still drawn to in-store marketing techniques. In reality, statistics show that 4 out of 10 UK customers visited a physical store to shop for items like garments at some point.
Furthermore, a traditional marketing strategy is still a successful strategy for building a brand because it is simple for consumers to access and comprehend.
Direct mail and other effective brand strategy or materials could be handed out door to door in your neighborhood.
You can nearly guarantee that if individuals are exposed to this type of marketing campaign, they won’t have any trouble understanding how your services operate.
In summary, UK customers are aware of both online and offline marketing initiatives, but it doesn’t imply you should approach them with a generalized marketing strategy.
Instead, as you strive to navigate the British market, a multifaceted approach can uncover better and brighter chances.